Digital Radio Ad Insertion

Put your message in their ears, right where they listen.

Your customers stream music, radio and podcasts all day. We put your ad in their ears across South Texas, pick the right listeners with data, and show you proof of every play. Smart Data, Smart Advertising.

Free Digital Footprint Audit: see how you stack up against the competition online, what your competitors are doing, and what you’re missing.

What it is

Is your business in the playlist?

Your customers are already listening: streaming music like Pandora, online radio including local station streams, podcasts and other audio apps. We place your ad inside that audio.

Old-school radio sends one ad to everyone tuned in. Digital audio lets us choose who hears your ad, when, and on what device.

Preset 1

Streaming music, like Pandora

  • 1

    Streaming music

    Like Pandora

  • 2

    Online radio

    Incl. local station streams

  • 3

    Podcasts

    On-demand audio

  • 4

    Other audio

    Digital apps & services

Digital audio by the numbers

Audio is no longer just radio.

It is one of the biggest ways Americans take in media today.

1.5B

Digital audio listeners

Digital audio listeners worldwide (Statista).

355%

Podcast growth

Growth in podcast listening since 2015 (Edison Research, The Podcast Consumer 2025).

773M

Hours every week

Hours Americans now spend on podcasts per week (Edison Research, The Podcast Consumer 2025).

41M

Pandora listeners

About 41 million monthly listeners on one of the largest ad-supported audio platforms in the U.S.

Sources: Statista; Edison Research, The Podcast Consumer 2025; SiriusXM Media. Numbers change; figures as published.

When they listen

Heard, not scrolled past.

Audio goes with your customers all day: at work, in the truck, at the gym, and at home. It fills the moments when their eyes are busy.

  1. In the truck

    Your spot plays

  2. At work

    Your spot plays

  3. At the gym

    Your spot plays

  4. At home

    Your spot plays

What’s in it for you

  • Listeners who are paying attention

    Audio fills the moments when eyes are busy, like driving, working, and cooking. Your message gets heard, not scrolled past.

  • Smarter targeting

    Pick listeners by age, gender, language, music or podcast genre, and some playlists.

  • Spanish and English reach

    Language targeting helps you speak to South Texas audiences the way they speak.

  • Real proof, not guesses

    Reports show impressions, spend, and how much of your ad people actually heard.

Audio and screen, together

The ear hears it. The eye sees it.

While your audio ad plays, a clickable display ad shows your logo and offer on the listener’s phone or computer.

Why it matters: they can tap right away, and you can measure the web visits your audio drives.

How it works

Four simple steps.

One team plans, produces, launches and reports on your audio campaign.

Playlist

Your audio campaign

4 steps
  1. 01

    We listen

    Tell us who your best customer is and what you want, whether that is calls, store visits, web visits, or sales.

  2. 02

    We build the plan

    We choose the platforms, listener types, locations, and schedule that fit your budget.

  3. 03

    We make it sound great

    You send us an audio ad, or we help you produce one. We also build the clickable companion display ad.

  4. 04

    We launch, track, and improve

    You get clear reports. We shift money to what works best.

    Ongoing

Questions

Straight answers.

Have a question that isn’t here? Call 956.593.5717 or email admin@estrelladigital.media.

How much does it cost?

Budgets are flexible. We build the plan around your goals and your market, starting with a free Digital Footprint Audit.

Do I need an audio ad already?

No. We can help write and produce one, or use the ad you already have.

How will I know it’s working?

Clear reports on impressions, completion rates and conversions, and companion ads let us track clicks to your website.

Do you work with businesses across South Texas?

Yes. We’re based in McAllen, Texas, and run audio campaigns across South Texas in Spanish and English.

How is this different from my local radio station?

Local radio is great for broad reach. Digital audio adds precise targeting and detailed reporting. Many clients use both.

On air

Ready to be heard?

Your next customer in South Texas is probably listening right now. Book a free Digital Footprint Audit ($699 value) to see how you stack up against the competition online, what your competitors are doing, and what you’re missing.

Every week you wait, another business is in your customers’ ears.

Pandora and other platform names are trademarks of their respective owners.

Sale

50% OFF + FREE Consultation

*The First 3 Months